John Herrman / New York Magazine:

SEO is being supplanted by generative-engine optimization, or GEO, which focuses on AI chatbots and does not benefit from longstanding SEO tricks  —  Search-engine optimization now feels dated.  Generative-engine optimization is all about trying to trick AI chatbots.

John Herrman / New York Magazine:

SEO is being supplanted by generative-engine optimization, or GEO, which focuses on AI chatbots and does not benefit from longstanding SEO tricks  —  Search-engine optimization now feels dated.  Generative-engine optimization is all about trying to trick AI chatbots.

Source: TechMeme
Source Link: http://www.techmeme.com/250804/p34#a250804p34