Jess Weatherbed / The Verge:

Snap launches a wholly-owned subsidiary called Specs Inc. for its upcoming AR glasses, in a bid to facilitate minority investment and offer distinct branding  —  Specs will now be launched under... Specs. … Snap is launching a separate business for its upcoming Specs augmented reality glasses …

Jess Weatherbed / The Verge:

Snap launches a wholly-owned subsidiary called Specs Inc. for its upcoming AR glasses, in a bid to facilitate minority investment and offer distinct branding  —  Specs will now be launched under... Specs. … Snap is launching a separate business for its upcoming Specs augmented reality glasses …