Manish Singh / India Dispatch:

Analysis: Meesho accounts for ~37% of India's e-commerce orders, but only 8% to 9% of the sector's total value due to the small average transaction size  —  A $4.5 sari reveals the ruthless arithmetic behind Meesho's assault on India's e-commerce hierarchy  —  At just $4.5, a modest sari sold …

Manish Singh / India Dispatch:

Analysis: Meesho accounts for ~37% of India's e-commerce orders, but only 8% to 9% of the sector's total value due to the small average transaction size  —  A $4.5 sari reveals the ruthless arithmetic behind Meesho's assault on India's e-commerce hierarchy  —  At just $4.5, a modest sari sold …

Source: TechMeme
Source Link: http://www.techmeme.com/250427/p14#a250427p14