Suzanne Vranica / Wall Street Journal:

The merger of advertising giants Omnicom and Interpublic shows how the industry is preparing for an AI-driven upheaval, which is squeezing out creative talent  —  Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison Avenue—and all the marketing you see

Suzanne Vranica / Wall Street Journal:

The merger of advertising giants Omnicom and Interpublic shows how the industry is preparing for an AI-driven upheaval, which is squeezing out creative talent  —  Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison Avenue—and all the marketing you see

Source: TechMeme
Source Link: http://www.techmeme.com/241215/p17#a241215p17