Catherine Perloff / The Information:

Sources: Google told publishers it is hiring new staff to market its ad tech to big advertisers and ad agencies, signaling a renewed focus on publisher ad tech  —  Google's relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to publishers' web sites.

Catherine Perloff / The Information:

Sources: Google told publishers it is hiring new staff to market its ad tech to big advertisers and ad agencies, signaling a renewed focus on publisher ad tech  —  Google's relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to publishers' web sites.

Source: TechMeme
Source Link: http://www.techmeme.com/250705/p17#a250705p17