Trishla Ostwal / Adweek:

In a UK tribunal filing, former Meta employee Samujjal Purkayastha alleges Meta misled advertisers by inflating its Shops ads metrics and bypassed Apple's ATT  —  After Apple rolled out its App Tracking Transparency (ATT) feature in 2021, Meta executives scrambled for what they called …

Trishla Ostwal / Adweek:

In a UK tribunal filing, former Meta employee Samujjal Purkayastha alleges Meta misled advertisers by inflating its Shops ads metrics and bypassed Apple's ATT  —  After Apple rolled out its App Tracking Transparency (ATT) feature in 2021, Meta executives scrambled for what they called …

Source: TechMeme
Source Link: http://www.techmeme.com/250821/p7#a250821p7