Trishla Ostwal / Adweek:

Friend, which launched a $129 AI-powered, always-listening necklace, plasters NYC subway with ads in $1M+ campaign that includes over 1,000 platform posters  —  The OOH ads blanketing all five boroughs deliberately court controversy  —  The founder of Friend is betting on making enemies.

Trishla Ostwal / Adweek:

Friend, which launched a $129 AI-powered, always-listening necklace, plasters NYC subway with ads in $1M+ campaign that includes over 1,000 platform posters  —  The OOH ads blanketing all five boroughs deliberately court controversy  —  The founder of Friend is betting on making enemies.

Source: TechMeme
Source Link: http://www.techmeme.com/250927/p14#a250927p14