Erik Hayden / The Hollywood Reporter:

Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+  —  The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content.

Erik Hayden / The Hollywood Reporter:

Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+  —  The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content.

Source: TechMeme
Source Link: http://www.techmeme.com/250617/p18#a250617p18