Meghan Bobrowsky / Wall Street Journal:

How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok  —  Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers.  Can it make the leap to television?

Meghan Bobrowsky / Wall Street Journal:

How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok  —  Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers.  Can it make the leap to television?

Source: TechMeme
Source Link: http://www.techmeme.com/260102/p2#a260102p2