Catherine Perloff / The Information:

How AppLovin, which lets advertisers use IP addresses to track users, began eroding Google's ad market share and pushed Google to loosen its privacy stance  —  In 2023, Google ad executives noticed something alarming about one aspect of their business.  Once-red hot revenue growth …

Catherine Perloff / The Information:

How AppLovin, which lets advertisers use IP addresses to track users, began eroding Google's ad market share and pushed Google to loosen its privacy stance  —  In 2023, Google ad executives noticed something alarming about one aspect of their business.  Once-red hot revenue growth …

Source: TechMeme
Source Link: http://www.techmeme.com/250603/p24#a250603p24