Barry Schwartz / Search Engine Land:

Google is dropping continuous scroll in Search, saying it didn't lead to significantly higher user satisfaction and pagination enables serving results faster  —  Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results.

Barry Schwartz / Search Engine Land:

Google is dropping continuous scroll in Search, saying it didn't lead to significantly higher user satisfaction and pagination enables serving results faster  —  Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results.

Source: TechMeme
Source Link: http://www.techmeme.com/240625/p27#a240625p27