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How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace


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2025-06-25 06:37:22
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Arabelle Sicardi / The Verge:

How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech  —  AI is rapidly changing how fragrance is created — and who gets credit.  Some say it's innovation.  Others call it erasure.




Arabelle Sicardi / The Verge:

How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech  —  AI is rapidly changing how fragrance is created — and who gets credit.  Some say it's innovation.  Others call it erasure.



Source: TechMeme
Source Link: http://www.techmeme.com/250625/p6#a250625p6


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