
Arabelle Sicardi / The Verge:
How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech — AI is rapidly changing how fragrance is created — and who gets credit. Some say it's innovation. Others call it erasure.

Arabelle Sicardi / The Verge:
How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech — AI is rapidly changing how fragrance is created — and who gets credit. Some say it's innovation. Others call it erasure.
Source: TechMeme
Source Link: http://www.techmeme.com/250625/p6#a250625p6