Hana Yoo / AdExchanger:

IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B  —  Nothing lasts forever.  Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains.

Hana Yoo / AdExchanger:

IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B  —  Nothing lasts forever.  Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains.

Source: TechMeme
Source Link: http://www.techmeme.com/240416/p31#a240416p31