Mark Sweney / The Guardian:

Sky, ITV, and Channel 4 plan to offer their streaming ad spaces in one marketplace, letting advertisers run campaigns across services, to combat Google and Meta  —  The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

Mark Sweney / The Guardian:

Sky, ITV, and Channel 4 plan to offer their streaming ad spaces in one marketplace, letting advertisers run campaigns across services, to combat Google and Meta  —  The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

Source: TechMeme
Source Link: http://www.techmeme.com/250617/p8#a250617p8