Jennifer Maas / Variety:

Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped “HBO” in May 2023  —  Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.

Jennifer Maas / Variety:

Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped “HBO” in May 2023  —  Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.

Source: TechMeme
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