Ryan Gould / Bloomberg:

Canadian PE firm Novacap agrees to acquire Integral Ad Science, which provides digital ad measurement and verification, in a deal valuing IAS at about $1.9B  —  Novacap has agreed to acquire Integral Ad Science Holding Corp. in a deal that values the advertising analytics company at about $1.9 billion.

Ryan Gould / Bloomberg:

Canadian PE firm Novacap agrees to acquire Integral Ad Science, which provides digital ad measurement and verification, in a deal valuing IAS at about $1.9B  —  Novacap has agreed to acquire Integral Ad Science Holding Corp. in a deal that values the advertising analytics company at about $1.9 billion.

Source: TechMeme
Source Link: http://www.techmeme.com/250924/p33#a250924p33