Alex Weprin / The Hollywood Reporter:

Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement  —  Don't worry, Roku City isn't going anywhere.  In fact, it's going interactive.  But there will be more personalization, and a more prominent ad unit too.

Alex Weprin / The Hollywood Reporter:

Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement  —  Don't worry, Roku City isn't going anywhere.  In fact, it's going interactive.  But there will be more personalization, and a more prominent ad unit too.

Source: TechMeme
Source Link: https://www.techmeme.com/260527/p29#a260527p29